Branding
LEAP Office Providers
It’s all about taking the Leap
When simplicity, structure and organization are the watchwords, brand has to be flexible enough to project other elements and principles, as in a good team, it is the group that dictates the result and impact with the public.
A set in which choices, from typography to graphics, complement each other and contribute to the whole. The logo font and all of communication is monotype, in addition to the clarity and adaptability to different services. It conveys to the LEAP spirit and what is the brand's day-to-day life. The graphic universe highlights this same reality, emphasizing the concept of space organization and the elements composition. Thus communication becomes simple, effective and recognizable with the identity tone.
— Project not implemented —
Criative Director Pedro Vilar
Designer Inês Coelho
Client LEAP Office Providers
Fuel Lisboa © 2017