New look & feel
Católica Lisbon Business School

Change for greater good

Change refers to Católica’s tools that enable an intervention in society. Greater good reflects the scale of impact that intend to have: a better good in the community, in the market, in the world. A convergence path — circles, defined (individual) and undefined (impact on communication), serve a storytelling purpose in keyvisual. They reflect a movement of convergence, which starts in the first years of study (undergraduate) and which come closer and unite over the years of training (Masters and Postgraduate). In other words, the experience at Católica Lisbon School of Business fosters humanistic values ​​in the individual that promote a positive impact on the community, thus crossing these two circles.

— Project not implemented —

Creative Director Pedro Leal Almeida
Copywriter Pedro Lima
Strategist Maria Caeiro
Client Católica Lisbon Business School

Label Real Brand Thinking © 2019