Branding
Fifty Seconds, Michelin Star Restaurant
Sana Hotels

Creating emotions in 50 seconds.

Development of the visual identity for the new Fifty Seconds restaurant, located in Lisbon. Project under the responsibility of Chef Martin Berasategui, currently the most awarded spanish Chef with 12 Michelin stars. Located in Torre Vasco da Gama, on the top floor at 140 meters high with a 360º view of the Tagus River. The name Fifty Seconds comes from the amount of time client will take from the entrance level to the top floor.

The identity proposes to close a sensorial cycle that includes: vision (360º view), smell and taste (haute cuisine) and even touch (attention to materials and detail). It is in the harmony between all these elements, to generate emotions immediately and without anything overlapping the main appeal, Chef Berasategui proposals, based on simplicity and the symbolic component to create this identity.

Designers Elsa Rodrigues e Inês Coelho
Client Sana Hotels
©2018